Today, we’re proud to share a new chapter for Hope for the Future, our new brand!

Over a decade ago, Hope for the Future was founded at a time when tackling the climate and nature crisis in the UK and beyond felt exciting, ambitious, and inevitable.

It was born out of a small research project in Sheffield, where our CEO today and several others, then a young university student, set out to test how people could engage more effectively with politicians on the climate and nature crisis, and the impact of positive, constructive and long-term engagement.

This simple but powerful idea, to bridge people and politicians, has since grown into an evidence-based advocacy approach that has unlocked the power of over 10,000 people to influence thousands of politicians on everything from local transport solutions to national energy campaigns and rewilding projects.

Through this work, we have built confidence, capacity and relationships to create lasting, positive change for climate, nature and communities.

Last year, Hope for the Future entered a new strategy cycle, one centred on the vital importance of diverse and underrepresented voices having a say in shaping the future in the face of the climate emergency. We increasingly recognised that the people and communities most impacted must be at the forefront of local and national decision-making on climate and nature issues.

At the same time, the socio-political landscape we are operating in has significantly shifted over the last decade, and much of the progress of the climate and nature movement has come under increasing threat from misinformation, vested private interests, and global conflict.

At a time when hope can feel diminished, it has never been more important to hold onto it - and to act on it.

It is time, more than ever before, to ensure that our politicians do more.

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Our new brand symbolises this change. The colours are bolder, more hopeful. The logo represents the diversity of voices across our whole nation, and the richness and diversity of the landscapes that connect us all. It reflects the voices of people and nature together because, in the words of King Charles, humans are a part of nature, not apart from it.

Above all, our new brand represents that you are our hope for the future. From the people who have never before contacted their councillor or MP, to seasoned campaigners and the incredible organisations driving large-scale change - your voice has power, and we are here to help you use it.

This is just the beginning. Our new brand will soon be brought to life through a brand new website, designed to better support people across the UK to take action, connect with others, and influence the decisions that matter.

We are incredibly grateful to everyone who has helped shape this work, from the many individuals and partners who shared their insights and experiences, to Few and Far for their incredibly generous pro bono work to develop our new brand and website.

Now, as we prepare to welcome our CEO Laura, back from maternity leave, we are more driven, bold and ambitious than ever to empower people across the UK to accelerate, influence and lead the decisions needed to protect our climate, nature and communities.

Jess
Interim Chief Exec and returning Director of Income and Marketing

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